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Welcome to your happily ever liner! Introducing Once Upon a Line, the magical, retractable eyeliner pencil that brings your fairytale dreams to life. Available in two enchanting shades—Teddy Toes (a warm, cosy brown) and Cream Fields (a soft, buttery beige)—you’re just a flick away from the perfect storybook look!
Liner Wishes, Flick Dreams
Whether you’re casting soft, doe-eyed charm or making bold moves with a sharp cat-eye, Once Upon a Line is your new fairytale fave! Its creamy, glide-on formula feels like magic, while its retractable tip makes liner touch-ups as easy as a happily-ever-after.
Choose Your Adventure
If you order other items along side your bundle in the same order, all products will be sent in ONE shipping box.
Overall rating: 4.5 / 5 from 60 reviews.
Very pretty highly recommend x
I got this as a gift in my order and I was really excited about it too because I wasn't expecting the liner as a part of the free gift. I gave it a try to see how well it works but didn't even go onto my eyelids. Works pretty ok on my hand though so I'm sure I can figure out a way to use it. Midnight Fantasy
Amazing colours
Must have
Super
Beautiful formula . Very creamy and blendable. Nice alternative to harsh black ⚫️
I AM OBSESSED WITH ALL THINGS PLOUISE, but especially the Lip oils and lip conditioners. I love the texture, the moisture, and the coverage. They are not sticky but very hydrating.
Long lasting eye liner.Will purchase again.When it's finished,👍
I absolutely love this eyeliner it’s seriously the best I’ve ever used!
Love the colour of teddy toes. The pencil is creamy and can be blended a little if you're quick! She dries quick 💕💕💕
Great product and value for money. It goes on really well it's worth buying
Stays on all day
Goes on easy, perfect brown colour. I have noticed it has transferred onto eye lid but only when it’s been ridiculously hot. Will definitely buy again
Stunning colour! And last so well!
Great eyeliner
Perfekt
Goes on really well
I am new to makeup and heard great things about this brand. Looking for makeup that will stay in place for my sisters wedding. Tried out this eye liner and it just breaks off in chunks with every use. Really unfortunate as I was looking forward to trying this brand.
This is a soft eyeliner but it’s not waterproof and doesn’t stay in the water or tight line at all. If you use it as a lid liner and smudge it and set with eyeshadow then it’s ok but honestly not worth it money wise.
I love this natural look to refresh yours eyes
It is very creamy liner. I love it.
Lovely pencil, easy to apply but comes off looking more red than brown although im liking the look.
So pleased with the colour and texture of this eyeliner. Gorgeous warm brown shade, glides on evenly without smudging. Honestly one of the best I have ever tried
I would love it,but the product fall out, Iam a bot disapponted.
Excellent make up for mature skin
Amazing
Eyeliner stick was smooth to use but it broke as soon as I opened it .
My item Arrived faulty emailed customer services zero help total waste of my time and still no replacement
Long lasting and super pigmented
For my daughter she loves it
Love this product. Good value for money
Love this product. Good value for money
Lovely creamy formula- but doesn’t move once applied… excellent staying power. I sometimes use it as a base for powder eyeshadows to give a more defined look.
Love
Always great results, the younger girls in my life love all p Louise products.
Fast delivery, amazing product, gorgous packaging
Love this glides on so easy & smooth
the eye pencil the was lovely even better when applied i received teddy toes very classic colour goes with any outfit even for us older ladies loved the product
Love this eyeliner
Unfortunately my liner, come broken. Lead was broken and all fell out
